TL;DR
- Disney’s mission is to integrate AI into entertainment and theme parks.
- Creation of novel animatronic beings and AI’s role in theme park experiences.
- The potential of AI to revolutionize digital entertainment and filmmaking.
- Alliances with AI startups for diversified automation.
- Disney’s AI-driven recruitment and job postings.
- Balancing AI innovation with concerns of human creativity and unions.
Disney has jumped on the artificial intelligence bandwagon to use this technology. It aims to strategically integrate AI into every aspect of its enormous entertainment and media empire.
According to reports from Reuters, a formidable task force has been convened; their focus primarily fixated on the augmentation of in-person encounters within the enchanting confines of Disney’s theme parks.
Imaginable, this entails the conception of novel animatronic beings. Simultaneously, deliberations are underway on the potential utilization of AI to curtail the fiscal outlay associated with digital entertainment and the intricate craft of filmmaking. This prospect undoubtedly casts a gloomy shadow over the prospects of gainful employment in Hollywood.
Moreover, to further propel the tentacles of automation, the task force is actively forging alliances with many AI-centric startups, nurturing the aspiration of infusing diversified forms of automation into the extensive array of services and franchises under the conglomerate’s purview.
It is conspicuously evident that Disney is in the throes of an AI-driven recruitment spree. As per Reuters’ discernment, many job postings have emerged, each beckoning individuals versed in the nuances of artificial intelligence and machine learning.
These vacancies span the entire spectrum of the company’s expansive dominion, ranging from the venerable Walt Disney Studios to the engineering enclave known as Walt Disney Imagineering, from Disney’s distinctive brand of television content to the advertising division, where aspirations revolve around crafting a pioneering AI-powered advertising paradigm, as alluded to in the job descriptions.
The intensification of Disney’s AI endeavours should hardly be viewed as surprising. In the present landscape, every corporation worth its mettle fervently strives to embrace automation with utmost zeal.
Hence, it is only fitting that Disney, a trailblazer in entertainment research and development, is poised to lead this charge. While the conglomerate’s AI-focused pursuits are not recent, recent times have witnessed an earnest endeavour to fortify the portfolio of automation and robotics, an effort to establish its preeminence.
From AI software designed to age or de-age actors to the animatronic Groot automaton, culminating in the ceaseless enhancement of cinematic special effects, the corporate leviathan consistently endeavours to underline its eminence in this arena.
Disney’s unswerving commitment to fully embrace AI transpires against the backdrop of the ongoing Hollywood screenwriters’ strike, a tumultuous affair wherein creative workers in the entertainment industry have voiced staunch opposition to the potential usurpation of human creatives by AI in the domains of cinema and streaming media.
As an illustrative case, visual effects employees within Disney’s expansive subsidiary, Marvel, are steadfastly petitioning for unionization. Yet, the conglomerate’s disposition towards these concerns is, at best, tepid, for it presses onward with an unwavering determination to channel investments into the realm of automation.
This corporate stance, driven predominantly by financial interests, is undeniably logical, though, to the discerning observer, it undeniably harbours an unsettling undertone. One cannot help but ponder the paradox of integrating AI into the idyllic ambience of theme parks. Has Bob Iger not acquainted himself with the dystopian visions of Westworld?
Source(S): Gizmodo
