- Detailed explanation of iPhone 15 Pro’s heat problem and Apple’s response.
- Insights from tech analysts Ming-Chi Kuo and Patrick Moorhead on the heat issue.
- In-depth coverage of Apple’s ‘Pegasus’ search engine project and its potential impact on Google’s revenue.
- Analysis of the implications of these developments on the tech industry and consumers.
Amidst the launch of its cutting-edge iPhone 15 Pro, Apple sounded a cautionary note, flagging a flaw in the iOS 17 software powering the device, which triggers excessive heat in smartphones.
Purchasers of the new device voiced discomfort as their iPhones grew unduly warm during regular use. Apple attributed this anomaly to anticipated scenarios, especially during the initial setup phase, exacerbated by a software glitch in iOS 17, which they are diligently trying to rectify.
“We’ve pinpointed certain conditions leading to the iPhone running warmer than usual,” Apple shared with Forbes. “The device might exude warmth in its early days due to heightened background activities.
Additionally, an iOS 17 bug affecting some users is on our radar and will be resolved through an imminent software update. Concurrently, recent updates to third-party apps are causing system overload. Collaborative efforts with these developers are underway, addressing these concerns.”
However, tech pundits speculated diversely on the cause behind the iPhone 15 Pro’s excessive heat. Esteemed Apple analyst, Ming-Chi Kuo, suggested Apple’s use of a lighter titanium frame in the thermal system’s design could be a factor, hampering effective heat dissipation.
“It’s anticipated that Apple will resolve this via software updates. However, genuine improvements may be constrained unless Apple curtails processor performance. Failure to address this matter adequately could negatively impact iPhone 15 Pro series shipments throughout its product lifespan,” Kuo asserted.
Contrarily, Patrick Moorhead, CEO of Moor Insights & Strategy, opined that the issue might stem from TSMC’s less-than-ideal execution of the smartphone’s 3-nanometer chip. “I remain steadfast in my belief that the ‘3nm’ TSMC [system-on-a-chip] didn’t meet specifications.
How long have these ‘issue-causing’ apps been on iOS? Could it possibly relate to the new and sizeable neural processor unit?” he pondered on X.
In a different realm of Apple-related news, reports surfaced about Apple crafting its own search engine, codenamed “Pegasus,” as per Bloomberg. Spearheading this endeavor is John Giannandrea, formerly Google’s Senior Vice President of Engineering, where he led pioneering initiatives in search and machine learning.
Since his recruitment by Apple in 2018, he has served as the Senior Vice President of Machine Learning and AI Strategy.
This move could spell trouble for Google. If Apple designates its in-house search service as the default on iDevices, it would introduce more competition in the web search arena.
Consequently, Google’s income from directing web traffic to its search engine, amounting to over $8 billion annually, could be at risk. If Apple rolls out its independent search product, it might eventually outpace its revenue from Google through digital advertising.
In conclusion, Apple’s journey with iPhone 15 Pro and the developments in its search domain mark pivotal moments in the tech landscape, underscoring the intricacies and challenges in this ever-evolving industry.